3 Strategies to Improve your Reach on Instagram

Be creative, be bold! Instagram is the social network with the highest interaction in the world, which is why it is ideal for millions of people to get to know you. Here we tell you everything you need to create strategic campaigns that improve your reach and project your brand to the fullest.

Be creative, be bold! Improve your reach on Instagram.

Instagram the number of users increases day by day, today there are more than a billion, which has made it one of the social networks preferred by the audience, thanks to its dynamism, creativity and visual load. Companies use it to position themselves, advertise and grow. If you don’t have a business account what are you waiting for?

Interaction on this social network is greater than on Twitter or Facebook. 75% of users take some action on Instagram ads, such as buying a product or visiting a website.

More than 25 million business profiles worldwide are on this social network -according to internal Instagram figures- therefore, designing campaigns will not only publicize your brand or company, but will also offer you great benefits.

There are 5 formats to create your ads on Instagram, with each one you can reach your audience in a different way and position yourself organically, but also through paid advertising:

1. Ads in stories
2. Ads with photo
3. Ads with video
4. Sequence ads
5. Collection ads

Stories have become very relevant, however, each type of ad can cover specific needs. Therefore, we recommend 3 strategies to improve your reach on Instagram:

1. Define your objective
2. Identify your audience
3. Create your publication

1) DEFINE YOUR OBJECTIVE

The way you advertise will depend mainly on what your objective is, as it will guide you to create your campaigns. Many brands or companies overlook this, however, this can lead to the failure of any advertising.

Instagram offers you the following objectives Choose according to your needs and priorities!

1. Recognition: Increase the notoriety of your company, product, application or service.
   1. Reach
   2. Reach and frequency
   3. Brand recognition
   4. Local diffusion
2. Prestige: Your potential customers get more information about your products or services.
   1. Clicks on the website
   2. Video reproductions
   3. Reach and frequency
3. Conversions: Increase product sales, mobile application downloads and even the number of people who visit your establishment.
   1. Conversions on the website
   2. Dynamic ads on Instagram
   3. Downloads of applications for mobiles
   4. Interaction with applications for mobiles

2) IDENTIFY YOUR AUDIENCE

You need to define very well who you want to target with your ad, so that the language, format and type of ad are the right ones; but also so that your budget is very well directed and you have the desired reach, impact and call to action in the public.

You know your audience better than anyone and segmentation will help you reach it. On Instagram we have the following:

1. Place: Places where they are located such as states, provinces, cities or countries.
2. Demographics: Narrow the audience based on information such as age, gender or languages.
3. Interests: Interests expressed by the applications they use, the ads they click on and the accounts they follow.
4. Behaviors: Activities they carry out inside and outside of Instagram and Facebook.
5. Custom audiences: Show ads to customers you already know based on their email address or phone number.
6. Similar audiences: Find people similar to your current customers.
7. Automatic segmentation: Through a series of indicators, an audience that may be interested in your company is quickly created.

Remember that, to create a good ad, before choosing the visual resource or the copy, you must know your audience and create messages that connect them with your brand or company. Think… what do they want and what do they need?, what are they looking for and how do they do it?

3) CREATE YOUR PUBLICATION

When you get to this step, you should already be clear about your objective and what your audience is, so that you can create quality and valuable ads. For this we recommend:

1. Use images or videos. Although the number of characters is 2,200 ¡Do not use a lot of text in your ads!
2. Write a call to action. For example: buy, call, send WhatsApp message, send request, reserve, contact us, download, more information, see functions, request appointment, see menu, buy, register, see more, listen, subscribe, etc.
3. Use hashtags, since adding it can increase interactions by up to 12.6% on average. Think about creating one for your brand, as this increases commitment and recognition.
4. Interact: Either by responding to comments, mentions and direct messages or directly with other users.
5. Be creative and change the style of your ads constantly!

Now that you know, not only the benefits of this social network, but how to do it… Don’t waste any more time and create your campaign on Instagram! Reach more people, position yourself, get followers and project your brand or company.

Sources:

Hootsuite (2019) Advertising on Instagram: The complete guide for companies. https://blog.hootsuite.com/es/publicidad-en-instagram-para-empresas/

Instagram (2019) Companies. https://business.instagram.com/