A blog is not just anything; it is a tool that, if used properly, can help your brand grow. To do this, a strategy of Content Marketing, which Will Help Us get Potential Customers, Must be Put into Practice.
By having a blog for your brand or corporation, you can provide valuable, useful, and high-quality information to customers. This avenue is a segment of your website that serves to personalize communication and use a more pleasant and informal language.
Among the advantages that a blog offers is the reinforcement of your brand and SEO positioning (Search Engine Optimization), that is, optimization for search mechanisms, with which you will have a presence in search engines like Google.
On the other hand, you can present yourself to your clients as an expert in the sector and as a reliable source to talk about the subject, which generates some trust and credibility. Vital factors for your brand!
You will also achieve an increase in traffic to your website, create a community around your brand, and build customer loyalty. These are just some advantages, so if you don’t have a blog yet, don’t worry… you’re on time!
Below, we provide you with 3 tips that you absolutely must implement to achieve visits to your blog; because it is useless to write excessively and generate content if it does not work in your marketing strategy. Channel, focus, and enhance your content marketing for the benefit of your brand.
- Valuable content
It is essential that you generate truly useful and quality content on the subject of your blog, providing not only data but also opinions that provide value to the customer. Contribute to your blog and even, if convenient, comment on other sites.
In content generation, use your creativity, look for dynamic formats; therefore, we recommend making an ebook, they are trending! You can also create videos, webinars, podcasts, or infographics, which are being used a lot and give great informative input of synthesis, from the graphic and visual part to the client.
A tool that will help you will be to create an Editorial Calendar, which will give you the advantage of being able to plan and establish specific objectives or goals. This way you will be creating the content in a scheduled manner, with a structure, and that will give greater value to your marketing strategy and, without a doubt, to the client.
Among the elements that this calendar should have are: theme and titles of the content to be published, author and editor who are responsible, deadline and delivery date of the content, publication date, conversion objective or call to action, and in which channels it will be published and disseminated.
- SEO and Google Techniques
Write with SEO techniques, if you still don’t know what it is and how to do it, it is ideal that you train and learn about these, since you will have to know the related vocabulary. In essence, you must write for the client, but also for Google, which is the main search engine today.
People every day, every minute, are searching for content and you must understand that they do so through certain terms and word associations; hence, the importance of keywords or keywords.
It is relevant to mention that writing with these keywords is not just placing them indiscriminately, but they must be strategically thought out; since Google penalizes websites that abuse them or use them inappropriately.
Another factor to consider is the length of your URL, it is recommended that it be short and include the keyword; also pay attention to the meta descriptions that appear in Google results, so that they are totally attractive and thus generate a call to action and that the user who browses the network clicks or takes a specific action.
- Marketing Strategy on Social Networks and RSS Feed
Social networks are great spaces for dissemination and reach for potential customers. Choose the social networks where you can reach more people or where your content can be read or consumed, do not limit yourself (Facebook, Instagram, Twitter, LinkedIn, Pinterest, among others), test and investigate which social networks are the most popular in your sector, what times and days of the week it is best to publish, what type of formats, etc.
It is important to carry out a strategy and not just publish content on social networks, just to share; remember that there are several and each one requires its time, language, number of characters, specific measures for graphics, formats, etc.
Use content programming platforms to facilitate publication and plan them, resume the structure of your Editorial Calendar, to also create relevant publications related to your blog.
In your blog, incorporate buttons that allow you to share the entry on social networks, likewise, we also recommend considering the mobile optimization of your site to think about the user experience.
Finally, think about RSS feeds, which are files that will facilitate the publication, as well as the management of information or news from web pages. These will help us to have the materials in an orderly manner and that the navigation is more adequate that encourages reading, without distractions and advertising.
Now that you know not only the advantages of having a blog, but also how to get more visits to it, what are you waiting for? Position your brand in search engines like Google and don’t be left behind.
