A successful social media campaign must take various factors into account. Learn about the existing restrictions and follow our advice.
Publishing through your social networks seems easy at first glance, but have you ever asked yourself: What kind of responsibilities does your company, the website owner, incur for the content of the site? What aspects should be considered when entering into agreements with people who supply content to the site? Is it necessary to have liability insurance for the activities carried out on the Internet? What kind of issues should be included in the Internet advertising agreement? Are there certain rules and regulations that must be respected?
For these reasons, when making a publication or starting a campaign, we suggest you take the following into account:
-Make sure you do not disclose trade secrets
-Make sure you do not disclose information regarding patents
-Publish notices and disclaimers
-Consult with a lawyer specializing in the Internet to ensure that your company’s website complies with applicable law
-If you are a natural or legal person and offer health services, beautification procedures, or those that promote the consumption or sale of alcoholic beverages, food supplements, pesticides, plant nutrients and toxic substances, we suggest that you request advertising permits for products and services.
Learn about the requirements and costs applicable to our country on the Federal Commission for Protection against Sanitary Risks (COFEPRIS) website
Currently, it is almost impossible to conceive of a social media marketing campaign that depends solely on the distribution of publications, since since 2013 more has been invested in Internet ads than in newspapers and as we know Facebook is one of the leading companies in this industry.
If you are already publishing on Twitter, Facebook and Instagram, be sure to take these points into account. At Life Consulting Group we can help you design a strategy that meets the necessary requirements for your company to have a presence on the networks in an appropriate manner. We invite you to learn about our services.
