This year, 2020, LinkedIn is estimated to have more than 660 million users, which represents a great tool that you should use to help your company grow.
The audience on this social network is considered to be of high quality, since it is in a professional context, as 4 out of 5 members drive business decisions; while: 180 million are high-level influencers, 63 million are decision-makers, and 10 million are C-level executives.
Other data indicate that approximately 106 million users log in or interact with the content each month, and 40% access LinkedIn daily.
Today, there is no other professional social network like LinkedIn, as it has two major advantages for your company: first, its ability to leverage existing connections to increase your brand’s presence through word-of-mouth; and second, the generation of purchasing opportunities.
The first thing you should do is create a company page, and if you already have one, the next step is to advertise. Before creating an ad, you must clearly establish your objectives and create a marketing campaign that allows you to achieve them.
The types of ads on LinkedIn are as follows:
1. Sponsored Content. These are sponsored ads or promoted posts on the social network. There are 3 formats: ad with an image, video, and carousel. These can be displayed in the news feed or as a form for lead generation. These ads are effective if your goal is interaction.
2. Direct Sponsored Content. Although they are not published directly in your LinkedIn page’s feed, they can be seen like any other publication, and you can also customize, segment, and test variations without affecting your page.
3. Sponsored InMail. Surely you have received one; it consists of sending segmented messages to users’ inboxes, which generate conversions, even more positive than emails.
4. Text Ads. Ads measured by PPC (pay per click) or CPM (cost per impression), you can see them on the right side or in the upper banner of the feed. They consist of a short title, extract, and small square image.
5. Dynamic Ads. They are similar to Text Ads, but are distinguished by being personalized, since they can be directed to the user using their name and profile picture.
6. LinkedIn Audience Network. It is a function that allows you to target your desired audience with sponsored content in thousands of associated applications and websites, which allows you to have a presence outside of LinkedIn.
There are different ways to advertise; if you really want to be within a large professional network and have your brand present, then do not hesitate to use LinkedIn.
Every day there are more people, companies, businesses, brands, and professionals joining this platform. Being outside of it is a big mistake, because here is where we will find quality audience! That will not only spread the word about your brand, but will be able to make significant business decisions.
