Instagram Opens more Possibilities Every Day for Users to Interact in Different Ways. This gives the application a great advantage, as it has grown exponentially, and this 2020 will certainly be no exception.
Now, with the opportunity to create diverse groups in Stories, we can segment the content according to the audience of that group. For example, we can create a group for family, another for work, university, former schoolmates, people from a specific event or trip, etc.
An Instagram Story is a publication characterized by being a quick and easy way to share moments or experiences with the public. The resources that can be used to enrich the content are: texts, music, GIFs, stickers, photos, images, as well as videos with Boomerang and Superzoom camera formats.
Stories have become so popular that they have become the favorites of millions of users of this social network: “More than 500 million accounts use Instagram Stories daily”. Since the form of interaction is diverse, you can ask questions, conduct surveys, and receive answers. But companies also prefer them, as “68% of people become more interested in a brand or product after seeing them in a story”.
With this functionality of sharing Stories in specific groups, the challenges and possibilities are diverse for creating digital marketing strategies, where companies must create value propositions. It is actually a new way to create and build community; you choose who to share with and what to share.
It is very easy to start. First, access “Your Story” and select your content (video or image), then click on “Send to” and then on the upper right icon in the “Search” bar, in add more “New Group”. Next, the option to “Assign a name to the group (optional)” will appear, and then you must add the members of the group in “Search”.
You can create several groups and share the content you want. Once you make the publication, the users that make up your group will receive a notification and will immediately be able to interact.
This way of sharing experiences and moments contributes to the user having greater privacy when sharing their content with the people they want. And also, freedom to create groups as they prefer, have direct communication with their contacts, and generate community.
If you still don’t try this Instagram tool, what are you waiting for? Start generating digital marketing strategies with this opportunity to segment groups for Stories. Grow your brand and take it to the spaces that are creating specific audiences, with unique needs, tastes, and moments.
