Uploading an impactful photo on Instagram is no easy task. You’ll likely see a large number of images circulating on the social networks of companies and brands, which forces us to constantly improve and innovate.
Instagram has more than 200 million users, who visit 1 business profile every day, according to the social network itself. This means that there is a valuable field of opportunity that we must know how to take advantage of.
For your brand to be positioned, it is not enough to simply take up all the elements of your corporate or brand identity, such as the logo, colors, typography, etc.; but the content must be valuable, attractive, and different.
We always recommend adapting your content for mobile devices. In this regard, you can consult the Metricool list with the recommended and specific measurements for each section.
On the other hand, there are simple actions that you can apply to improve your images. Instagram gives us the following tips:
- Apply the rule of thirds and use the guide lines in the photos.
- Use the space to highlight the object and crop the photo to frame it.
- Highlight colors and experiment with light.
- Use Lux to improve photos and filters.
- Make the subject of the photo the center of attention.
But beyond these recommendations, to make the publications more attractive and the images stay in the minds of the millions of Instagram users, here is a selection of the 3 best free applications to make your photos spectacular.
Free applications
- VSCO
You can download it on iOS or Android. This application is free in the basic plan; if you want to access other additional options, you must pay an annual subscription.
VSCO is the most popular for editing photos on Instagram, therefore, the hashtag #VSCO is one of the most used on the social network, as it appears in almost 195 million publications.
In the free version you can access 10 preset settings, which you can use to improve your photos with filters and tools
“The main advantages of VSCO Cam are the large number of filters it offers, although many of them are not free; very complete editing options; a fairly careful minimalist interface, although not too intuitive; and the possibility of telling a story with images by grouping several photos”, El País.
- SNAPSEED
It is another option with which you can make very precise photo editions in a more professional way. It is also free and can be downloaded on iOS or Android.
This application is developed by Google and allows you to work with images in JPG and RAW, so it is a good tool for professional photographers. In addition, it allows a quick, simple, and effective post-processing. In 2012 it won an award for best application for iPad.
“The application is an excellent option if you want to find a tool with which you can adjust your photographs and publish/share them easily on social networks. Both your Selfies and the photos from the rear camera can be used after applying some basic filters and modifications”, 3lentes.
- A COLOR STORY
A free application, but if you want to access other functions you must pay an annual fee. With this you can put filters, effects, and very specific tools.
It can be downloaded on iOS or Android and was named the “best new app” and the “App of the Day” by Apple -as mentioned by Hootsuite- since it offers preset settings that are a good alternative.
It has more than 100 filters, 40 effects and 20 tools that can help make your photos more impressive.
Now that you know some options, the choice is yours! Try one of these applications and use the one you like best or that covers your needs. Remember, the better you present your photos to the public, the better the impact you generate and it will position your brand.
