Instagram never ceases to surprise us. To this day, there are over a billion accounts active worldwide each month, while more than 500 million accounts are active every day and use Instagram Stories. On this social network, 80% of accounts follow a business.
This figure is undoubtedly increasing, making Instagram key to any company’s digital marketing strategy worldwide. A full 60% of people say they have discovered new products on the network, and more than 200 million users have visited a business profile every day.
To start 2020, it is important to be aware of the social network’s new features to boost your campaigns and grow your brand. One of these focuses on video creation, since with the 80% increase in time spent watching videos on Instagram, companies should know and effectively use the new effects being incorporated into Boomerang to create loops:
SlowMo (reduces the speed of Boomerangs by half, giving a duration of 2 seconds), Echo (double vision effect that blurs moving objects), Duo (rewind and retro transition effect); and finally, the option to trim either at the beginning or end. We recommend “ How to Use the New Boomerang Effects on Instagram”.
However, for managing the Instagram social network, there are also new measurement, segmentation, and exploration functionalities, with the aim of boosting advertiser growth.
- Stories about a company or brand
As Instagram announces: “Until now, brand content on Instagram has always been completely organic. From now on, advertisers can use the ad system tools to improve their business results through ads with branded content.”
Instagram Stories that mention an account of a brand or company can have an “Activity” tab added to them, so they can be consulted. In this way, companies can use the ad manager to promote their brand content as a Stories ad, with the user’s (creator’s) permission.
This functionality helps us identify potential influencers, who could add value to the brand. We recommend consulting “ Ads with branded content. The guide to promoting branded content on Instagram ”.
- Growth perspective and age segmentation.
With the growth perspective function, we can find out which publications and Stories generate a greater number of followers for our company account. With which we can improve our digital marketing strategy to obtain better results.
Regarding age segmentation, this is incorporated to have control over who can see the profile and its respective content, according to the legislation of each country where the minimum age of access to an account is designated.
In addition, Instagram will request to know the date of birth of each user, which will not be shown publicly, but will be the parameter to be within the laws, where the minimum age – according to the social network itself – in most countries is 13 years.
- Messages in the secondary inbox
This functionality will help us organize and prioritize messages, which will help in managing time in the administration of our account and attention to users who are interested in our brand.
With the secondary inbox “you will have access to an inbox with the Main and General tabs. You can use this inbox to organize your messages and control notifications.”
Instagram is constantly updating, integrating functions to improve the user experience and enhance company ads on the social network. And the measures that are implemented can be very useful for those of us who dedicate ourselves to the management, measurement, and administration of social networks. Now that you know these new features, start the year 2020 using Instagram for the benefit of your brand!
