Social media is an essential element for any brand or company, thanks to its wide reach, positioning, and lead generation. It is a reality that advertising and digital marketing must be in this field and be aware of how users mark the way forward.
It is estimated that 52% of the world’s population uses social media, that is, more than half the planet – according to data from the Annual Report The Global State of Digital in 2019 created by Hootsuite and We Are Social. This means that Facebook, Instagram, YouTube, Twitter and others are tools for people to interact, inform themselves, entertain themselves, express opinions, express themselves, buy and consume various products and services.
This has been well capitalized by large companies, but it has also opened a good market for micro, small and medium-sized companies; for entrepreneurs; for social organizations, opinion leaders, artists, intellectuals, politicians and many other areas of social life.
It is estimated that a person has an average of 8.9 profiles on different social networks, however, the main one is Facebook with 2.271 billion users. Therefore, year after year the number of users, but also the number of people, organizations and companies that invest in advertising increases.
The amount of money allocated to advertising budgets is increasing -Hootsuite points out that it may have grown by 32% in 2018 and will double in the next 5 years- since there is great potential in social networks in terms of advertising reach, this means that the number of users that an ad can reach is high.
Some of the benefits of investing and structuring a social media plan are the following: Improves search engine positioning; helps the brand image; generates new customers; provides optimized customer service; enriches market knowledge and provides greater savings in advertising investments.
Proof of the above are the statistics regarding the Advertising Audience globally: Facebook 82 million, Instagram 22 million and Twitter 7.22 million; while in Mexico: Facebook: 86 million, Instagram 22 million and Twitter 7.22 million.
In the report “Most used social networks in the Hispanic world: tips to grow your presence and social reach” important findings are revealed, in Latin America the average time on social networks is longer, in addition the most active social network is YouTube, so a type of marketing must be generated to enhance the contents on said platform.
Instagram is the social network for discovering products and has achieved great popularity. Thus, not only has Facebook positioned itself very well in recent years, but social networks evolve, grow, increase their options and experiences with users. They intertwine, converge and also compete in the market for consumers who are increasingly demanding.
Users not only want to entertain themselves, inform themselves or share content, they also want to buy, consume products or services with which they feel identified, generate communities, identity and there social networks are vital. These become allies of brands and companies, which enhance publications and advertisements.
