Social media has become a catalog of lifestyles, brands, habits, and consumer preferences.
Currently, brands have a tool that was completely unimaginable a few years ago: influencers.
These are people who have a specific lifestyle and share it with thousands of followers who are interested in it. In short, it is a very well-segmented market.
Now, a successful marketing campaign is accompanied by influencers who share and recommend your product or service with their community of followers.
These digital ambassadors have become important references in matters of fashion and lifestyle.
It is important to clearly identify what type of audience you want to address. This will help you find the influencer you need and who correctly adapts to your brand.
Generating a campaign with the help of an influencer is a “more human” way to share your brand, where a person who is recognized for a topic recommends you, and their followers give extra value to that recommendation and abide by it. It is not the same as an advertisement telling you what to do as a person you trust giving you advice.
Influencers can post about your product, use it, or even carry out a campaign around your brand.
