Millions of people join Facebook and Instagram every day! Having a business account is not only a necessity, but also a step further towards being professional. Here is the ranking of the countries with the highest number of users on social networks. You will be surprised!
The Ranking of Countries with the most Users on Social Networks.
Social networks have captivated humanity; today they are a fundamental part of our own existence and social life. In the world, we are 7.7 million people, where 52% use them, according to the report The Global State of Digital in 2019.
However, it is estimated that during 2019, not only half of the world’s population will have access to social networks, but 72.4%. This means that they will continue to grow and permeate all areas of life.
Facebook is the king of social media and companies know it, since it has 2.3 billion users. Therefore, this year it is estimated that the advertising audience (the number of users that companies can reach with their ads) on Facebook will be 82 million and on Instagram 22 million.
Instagram has become a very popular network and its accelerated growth is a fact, as it already has more than 104.7 million users and 1.6 million could be added this year.
Below, we present a ranking with the countries with the highest number of users on social networks. You will be surprised!… Where do you stand?
FACEBOOK IN THE WORLD
- India, the leading country in audience size with 260 million users.
- United States: 190 million.
- Brazil: 120 million.
- Indonesia: 120 million.
- Mexico: 79 million.
- Philippines: 65 million.
- Vietnam: 55 million.
FACEBOOK IN LATIN AMERICA
- Brazil ranks first with 130.1 million monthly active users.
- Mexico: 88.8 million.
- Colombia: 32.7 million.
- Argentina: 32.3 million.
- Peru: 24.2 million.
- Chile: 13.4 million.
- Venezuela: 12.3 million.
- Ecuador: 12.1 million
INSTAGRAM IN THE WORLD
- United States tops the ranking with 110 million users.
- Brazil: 66 million.
- India: 64 million.
- Indonesia: 56 million.
- Russia: 35 million.
- Turkey: 34 million.
- Japan: 24 million.
- United Kingdom: 22 million.
- Mexico: 20 million.
- Germany: 18 million.
INSTAGRAM IN LATIN AMERICA
- Brazil ranks first with 67.89 million monthly active users.
- Mexico: 22.2 million.
- Argentina: 15.98 million.
- Colombia: 11.37 million.
- Chile: 7.18 million.
- Peru: 5.21 million.
- Venezuela: 4.12 million.
Social networks should not go unnoticed by anyone. More than half of the world’s population already has access to them, and this number will continue to increase!
It is a fact that Facebook and Instagram are a fundamental basis for companies that want to succeed in the market. If you want to make yourself known, position yourself and grow, don’t wait any longer! Implement Digital Marketing strategies and be part of the vanguard.
Sources:
Hootsuite (2019) The most used social networks in the Hispanic world: tips to grow your presence and social reach. https://blog.hootsuite.com/es/redes-sociales-mas-usadas/
Merca 2.0 (2019) Infographic: These are the countries with the most users on Facebook and Instagram. https://blog.hootsuite.com/es/redes-sociales-mas-usadas/#global
