What type of show is ideal for your event? Don’t let your corporate meetings or events be boring, square, or serious. Make them impactful and provide a balance between content and entertainment. Here’s how!
Corporate events are currently booming because they aim to provide visibility, reputation, validation, or simply create identity with a brand or company. Therefore, it is not just about carrying out an event, but about giving it some added value.
Events help us reach the desired audience, achieve loyalty and reach, that is, strengthen our branding; but also to create unique and unforgettable experiences, which is what people are looking for.
Here we present three types of shows that you can use in your events:
- Show and content
This type of format is very common and classic. In the corporate environment, we can distinguish it when the event is divided into two blocks or times. Normally, we first have the content such as a presentation, talk, exhibition, conferences, speech, etc.; and then there is space for the show such as: a dance, a concert or live music to liven things up, a play, and even fireworks.
Here, there is a separation of the corporate message from the show that is going to be provided. Therefore, the common events in this category are conventions or symposia. Although it is not necessary for the content to be linked to the show, since they can be two totally different elements, the important thing will be to “give meaning to the event as a whole”.
- Integrated shows
In this category, the shows open, close, or are scheduled during the event, because they are part of it. That is, to give this integrity, they are introduced or guided by a master of ceremonies or host, who gives us the guideline of what will happen.
The show can be an artistic, cultural, sports, or recreational activity, facilitated through dancers, artists, actors, acrobats, musicians, etc.; and the spaces can be themed.
This is a good option to have content and entertainment in a balanced way, where the whole message is consistent and there is a guide for the viewer. Here, the show will help you reinforce your idea, because it will not be an extra, but an essential part of your event.
- 360° Event
This particular form makes your event a whole experience, as it merges content and entertainment into one. In such a way that we cannot differentiate or separate as sharply as in the previous categories between content and entertainment.
The use of technology is the main thing, since the message that will reach the public will be through multiple sensory experiences. Which will make that moment… A unique and unparalleled experience!
Recognized companies or brands, which seek to impact or really mark people, are constantly innovating in this category, since it not only requires technological development, but also creativity and strategy to know how to generate that 360° environment.
Examples of this type of event are: video mapping, 3D, performances, virtual reality, augmented reality, robotics, holograms, apps, beacons, QR code, etc. Many of these formats work because the event is themed and a co-creation of the event is created, that is, the public or social media users get involved and help the event grow and develop.
Now that you know the different types of events where the show is used, don’t think twice and improve your corporate events! Whatever option you choose, remember that the way you do it will be the way you position yourself or grow your branding, and even more, it will be the way people remember you. You decide how you want your brand to look!
