If you really want to have greater reach on Facebook and reach your most valuable potential customers, what you need to do is advertise. What is it and how is it done? Here we tell you the steps to achieve the expected success!
If You Really Want to Have Reach on Facebook, What You Need to Do is Advertise.
With the popularity that Facebook has today, it seems that it is no longer necessary to list the series of benefits that this social network offers us. However, there are still people who have not advertised, that is, who have not paid for advertising on Facebook.
It is not enough to have a Facebook page for your brand or company, publish organically, and have a certain number of followers; that is just the beginning, because there is a whole path to travel to implement a strategy that leads you to success.
It is enough to have some data in mind to understand its importance. The number of users on Facebook is so large that, at the beginning of this year, it already exceeded 2.271 billion according to the Global Digital 2019 reports. This makes it the main social network in the world!
Creating an advertising campaign on Facebook does work.. Thanks to the segmentation capacity and specifically to its micro-segmentation characteristics, a function that, through parameters such as: demographics, location, interests, and behavior, allows you to reach your audience with a greater probability that they will be interested in your products or services.
The above means that you are going to pay to reach the most valuable people or potential customers. This is investing! A strategic investment in Digital Marketing. Specifically, the value of paying for advertising on social networks lies in the size of the audience that your company wants to reach.
If your goal is to have greater reach, then follow these simple steps to create Facebook ads that will lead you to success:
- Know the types of Facebook Ads and choose the best option
First, you must set concrete objectives that you want to achieve with your ad and then design a digital strategy. This will help you to be clear about the course you want to take and make modifications along the way to reach what is expected.
The options that Facebook Ads offer you are:
- Ads with image
- Ads with video
- Ads with sequence
- Ads with presentation
- Ads in collection
- Instant experiences (formerly known as Canvas)
- Ads for commercial prospects (leads)
- Dynamic ads
- Ads in Messenger
The options are varied and it is best to explore, be creative, and implement to know how the digital world moves.
- Know your audience and segment
It is vitally important that you know your audience, because if you are going to pay for advertising to have reach, you must reach the potential people who can really make the call to action (Call to Action).
If we do not segment adequately, the message will not reach the desired audience and they will not make a purchase, a visit to our site, a phone call, etc. The more you have your audience visualized, the better opportunities you will have in Facebook Ads.
- Determine a budget. Invest in your success!
Sometimes we believe that “spending money” on advertising on social networks is just that: spending. But it is not. It is about investing and obtaining better profits. Invest to exist, in a digital world where millions of people move every day.
If it is the first time that you are going to advertise on Facebook, have a test budget, even if it is very modest; because as the campaign progresses you will begin to see the results. And if you think that the money allocated was too much, don’t worry! At any time you can pause it and redirect it in a better way in another ad.
- Make your ad!
Once you define well what type of ad will work best for you, what your audience is and your assigned budget, then it is time to create your ad. It’s very easy!
The best advice I can give you is to be very creative. Create ads as if you were the public and ask yourself: Would I buy it? Would I hire it? Would I be interested? Would I visit the website? If the answer is no, then it will not work; but if it is yes, perhaps we are on the right track, but even so, we will have to probe and always redefine if necessary.
When you are creating your ad, remember that Facebook is very strict and sets parameters so that your ad can be published or not. This in order for them to be attractive and reach the expected audience, therefore, we recommend reviewing the specifications for images and videos of Facebook Ads, which change constantly.
- Explore and redefine your campaign
If you have already launched your ad and see that the results are not as expected, then do not be afraid to pause the campaign and modify your publication, or even make a new one. The advantage is that you can use your budget flexibly and invest it in another ad that you think will work.
Always remember to be observing how your social networks and your audience move, to make changes and give better direction to what you want. Do not be afraid to be wrong, because that will give you greater clarity.
Facebook Ads is, without a doubt, a great option to make yourself known, position yourself, have reach and reach the audience you want. Do not think about it anymore, what are you waiting for to advertise!
Sources:
Hootsuite (2019) Advertising on Facebook: the complete guide. https://blog.hootsuite.com/es/crear-anuncios-en-facebook/#de
We are social (2019) Digital 2019: Global Internet use accelerates. https://wearesocial.com/blog/2019/01/digital-2019-global-internet-use-accelerates
Hootsuite en Español (2018) Advertising on social networks “The beginner’s guide”. https://www.youtube.com/watch?time_continue=36&v=I3amgQ1Az04
Hootsuite en Español (2019) How to create ads on Facebook like the experts. https://www.youtube.com/watch?v=oo5HAxpOTJM
Hootsuite (2018) Facebook Ad Sizes Cheat Sheet for 2018. https://blog.hootsuite.com/facebook-ad-sizes/
