Choosing a name for your brand is no easy task. There are already many brands on the market, recognized or well-positioned, that are competing every day to endure and be present in the minds of customers or consumers; a competition that implies a great effort for new companies or businesses that seek to break ground.
The importance of creating and choosing a good name will lead us to have good branding, that is, good brand management, which involves planning, structure, management, and promotion.
“What is Branding? It is a way of managing the brand strategies of a particular company. This brand management includes long-term planning, the creation and management of brand elements to leverage the perception of the business in the minds of consumers,” Rockcontent.
How to make your brand have an effective name? There are several tips that could guide you, as well as name generators for your brand such as: Business Name Generator (BNG), Shopify, Oberlo, among others. But before you start looking for combinations or plays on words, letters or symbols for the creation of your brand name or naming, you must be clear about the following elements that will be vital:
- Know your own brand well. It is essential that you know your brand well. Ideally, you should have the brief or the necessary branding documents, to have a clear idea of your business, its line of business, its products and services. You cannot name something you do not know well. If it is clear to you, then it will be more likely that it will be clear to others as well.
Take your time and write the description of your business, a useful tool will be to answer the following questions: how?, when?, who?, where? and why or what for?
- Know your direct competition. Once our business is defined, it will be easier to identify our competition, with this, we can see what qualities that competition has and what makes it strong. We can do a survey of the names of the brands that already exist and which ones we see are more effective. We must learn from our competition.
- What do you want to communicate with your name? Once you are clear about your business and know your direct competition, think about what you want to communicate; because just with the name you will be telling the customer who you are and what you are. What is it that differentiates you from your competition, what is it that makes you better in your business, what do you want your customers to remember when naming your brand?
When you have worked on the previous 3 points, then we can start generating much more concrete ideas. A first step would be to carry out a brainstorming session with all the personnel or creative team involved, so that, through their ideas, more valuable proposals are built.
There are tools with which you can support yourself in this process such as language, etymological, synonym and antonym dictionaries, etc., as well as the online brand name generators that were mentioned before.
Once you have some proposals, choose the best option or work on it until you are fully convinced. The following recommendations will help you discard or polish that ideal name for your business.
- Be concrete; less is more. If the name is short, it will be easier to remember. Do not use long phrases, better use 1 word or few words, that are easy to pronounce
- Be coherent; your name says what you do or what you are. It is better that your name indicates the benefits or qualities of your brand, that identifies you by your line of business, your differentiator, your value contribution, etc. Also, remember that you can also develop your slogan, which will reinforce what you want to say or transmit, without the need to make your brand name very long.
- Simple and uncomplicated. Try to avoid numbers or initials, these formulas work with very well-positioned brands, such as IBM, HSBC, Merca 2.0, etc. The name should be easy to pronounce, read and write, since in this way the customer can recognize and remember it quickly.
- Registration and domain available. If you already have the name that you like the most and meets all your needs, you must make sure that you can register it with the Mexican Institute of Industrial Property (IMPI); to do so, enter here and check if your brand is free or already registered.
You will also have to check if there is already a registered domain (website) or social networks with the same name; since these platforms will be important for your business.
- Google AdWord. Finally, we recommend using Google AdWords as a tool, as it can help you find keywords, specific searches of words or phrases, as well as contribute to your future SEO for your website.
Take your time to create this important part of your brand; remember that the name is vital for your business to exist, grow, prosper and be positioned. Follow these tips and choose the most successful name for your brand!
