New technologies, especially social networks, offer us a world of possibilities to take our business, products, and ideas to markets that we never imagined reaching.
This post will be dedicated to Instagram, a social network that can serve for more than just sharing our personal photos. In other words, we can take our business to another level. Let us remember that part of the new digital marketing strategies lead us to HUMANIZE our brands.
An Instagram account leads us to that, to be closer to our clients, which will generate: more engagement, more traffic to the web, and in the medium term, more sales.
Let us remember that we are extremely visual beings, and that leads us to be interested in everything that we can visualize first. That is why Instagram can be a great tool, especially if you are dedicated to the fashion, gastronomy, or tourism business. You MUST take advantage of this social network. Of course, this does not mean that if you are dedicated to another type of business, you cannot do it: the key will be the strategy you manage.
STEPS TO HAVE A SUCCESSFUL ACCOUNT
- Having a complete profile is essential. A good profile picture and directing to your page or blog is the first thing you should do.
- Select good content: Added value is essential. You should not only publish products and make it look like you only want to sell. Try to give useful or interesting data accompanied by your photographs.
- Use videos, do not worry about making a great edition, remember that the more natural and less overproduced, the better.
- Dose your publications. Do not upload things every 5 minutes. Here the value of the publication is more important than its frequency.
- Interact: you can comment or like photos of accounts that are similar to yours.
- Activate the geo-location of your photos, with this you can show the places in which you have a brand presence.
Do you already have your Instagram account? Start implementing these steps and you will notice your progress!
