Hashtags were created with the intention of revealing outstanding content to users, based on their interests. Using them correctly can put you ahead of your competitors or give you better reach on Instagram and effectively connect with your audience!
Let’s take a little trip down memory lane. For decades, the hashtag symbol (#) was known as the “number sign” or “pound sign,” and we saw it as having no use on telephone and computer keyboards. In recent years, this sign has evolved to have a leading relevance on the Internet and in the world of social media when joined with a word, achieving a powerful meaning.
These words have great notoriety that, even now, Instagram allows you to add them to your profile bio or place them in Instagram Stories.
Echo with the all-powerful #Hashtag
Knowing that you have to take advantage of the reach of your Instagram posts is something that seems obvious. And of course it is, because the number of monthly users has risen to over one billion, and the application’s interaction numbers are even higher than those of Twitter and Facebook.
Estimates published by eMarketer indicated that the platform’s advertising revenue would increase from the 4.1 billion dollars projected at the close of 2017 to 10.87 billion dollars during 2019.
However, according to the latest financial report delivered by Facebook, Instagram generated close to 20 billion dollars at the close of last year thanks to this concept.
Therefore, we are interested in guiding you in the science of generating posts on Instagram, with which you can direct your content to the users who are truly important to your business.
Keep these points in mind regarding the uses of hashtags:
- They must not have spaces. If it is more than one word, it is useful to distinguish them by capital letters: #DigitalMarketing.
- They should be used without punctuation.
- You can include them in the caption or in the comments. If you choose to add them in the image descriptions, it is possible to use them before or after your message. For example: «#food. I had an excellent evening at the restaurant!» or «A delicious dinner. #food».
- Up to 30 hashtags can be included per publication.
- Hashtags are generally used to unify conversations related to a topic, for example:
- Events and conferences: #Olympics2020
- Disasters and emergencies: #PrayForNotreDame
- Holidays and celebrations: #DayOfTheDead
- Topics about popular culture: #Avengers
- General interests: #Vegans #PetLovers
- Popular hashtags: #tbt #instagood
The most popular Instagram hashtags
Without further ado, we share with you the most popular Instagram hashtags divided by topic.
General Topics
- #Love
- #Instagood
- #Photooftheday
- #Beautiful
- #Happy
- #Art
- #Picoftheday
- #Fashion
- #tbt (throwback thursday)
- #Like4like
Fashion
- #styleinspo
- #ootd (outfit of the day)
- #outfitoftheday
- #whatiwore
- #shoppingaddict
- #beautydoesnthavetobepain
- #currentlywearing
- #instastyle
- #lookgoodfeelgood
Gastronomy
- #instafood
- #omnomnom
- #foodporn
- #food
- #foodie
- #organic
- #healthyeats
- #goodeats
- #vegetarian
- #vegan
- #hungry
Travel
- #travel
- #staycation
- #vacation
- #sunsout
- #resortwear
- #tourist
- #travelbug
- #solotravel
- #honeymoon
- #travelgram
- #sun
How to search for hashtags for your business
- To find the most used hashtags, and perhaps best related to your brand or product, you can also do a manual search.
- Open your Instagram profile and select the search icon represented by a magnifying glass.
- In the bar, enter a hashtag linked to your business.
- There, the hashtags with the highest number of publications on Instagram related to the topic you searched for will be displayed.
As you have seen, a good use of hashtags is essential for your Instagram marketing strategy to be effective. Do not forget to take into account the advice in this article when adding hashtags to your publications.
