Nowadays, it is impossible not to see, use, and create hashtags, as their use is essential for publishing content on social networks, especially if you have a business or a brand. Hashtags can help you reach the audience you are looking for and, with it, position yourself.
“Hashtags are everywhere. You see them on Instagram, Twitter, Pinterest, and Facebook, and they can expand the reach of your content, amplify your brand and products, find your content, improve your SEO ranking, and even more,” All Hashtag.
A hashtag used to only refer to the “number” symbol, that is, #.
But in 2007 this changed, as Twitter began using it as a method to index keywords, in order to facilitate better search results. From that moment on, the other social networks also implemented it.
How to create good hashtags? Listen to influencers, constantly check trends, be specific: “The more specific your hashtags are, the easier it will be for your audience to find you,” and adapt your hashtags to each social network.
Hashtags are an excellent way to:
- Build your company’s brand: Specifically, it is more functional when you are using promotional material, when you announce new products or discounts, as well as to generate interest in the business itself.
- Increase interaction: If you use them, you not only index, but also increase perception and interaction. Therefore, brands that use hashtags have a 50 percent increase in interaction compared to those that do not.
Likewise, there are benefits in the number of retweets, as Dan Zarrella from Hubspot demonstrated that tweets with hashtags had a 55 percent more likely to be retweeted and shared by other users.
- Find and stay in touch with your audience: This part is essential, since many businesses, brands or companies make the mistake of not knowing who their public/audience is; how to classify it; and much less, how to implement strategies to achieve its attraction and loyalty.
The use of hashtags has become very important, since the public comes directly to you, because when using and reviewing them, the most recent publications that include the hashtag in their text will be seen in your feed.
Finally, we leave you with the following lists of The hashtags that will make you earn money on social networks. The first corresponds to the best hashtags that will help you get more likes (but do not correspond to the most popular or most used) on Instagram:
- #like4like
- #liking
- #likeall
- #likeforlike
- #likes4likes
- #love
- #intagood
- #tagblender
- #ilikeback
- #liketeam
The second list corresponds to positioning your publications in the best way on the social network, and are based on the most popular hashtags on Instagram:
- #love
- #instagood
- #photooftheday
- #fashion
- #beautiful
- #happy
- #cute
- #tbt
- #like4like
- #followme
Now that you know the benefits of using hashtags on your social networks, we recommend that you consult the Guide to using hashtags on Instagram to grow your audience and, even better, How to use hashtags on each social network, since the use of each one will depend on the social network and the type of publication.
